I’m Emily Richett, a former TV news reporter turned publicist who’s passionate about helping entrepreneurs like you succeed. As a publicist and consultant, I use my insider knowledge and expertise to help business owners solve all sorts of problems, ranging from social media strategy to brand awareness, from how to reach new customers to how to grow the bottom line. I know how challenging it can be, because I’ve done it myself.
As a former TV news reporter, I got to shine a light on incredible people doing interesting things. I interviewed literally thousands of people with a microphone in my hand, from small business owners to celebrities to political leaders to CEOs of Fortune 500 companies. Over the years, my work has been featured on television and radio stations across the country and I’ve had opportunities to work with some major brands.
I already had experience representing businesses to the masses in front of the camera, but now I’ve logged a few years on the other side, and I’ve learned a ton about how to position any business so it’ll stand out in its industry.
And what I’ve learned is that everyone has a unique set of skills and talents to share with the world. You don’t have to run a large business or have a thousand clients to make an impact. Every entrepreneur has a story to tell. You have a story to tell. You just need to learn how to tell it in a compelling way that generates excitement, garners media attention and makes you stand out in your industry.
I know what you’re thinking: “But Emily, PR is expensive and it takes time – and I’m too busy running my business!” (…and probably managing a happy household, juggling busy schedules, and hopefully, making lots of time to celebrate the daily joys along the way. I get it. Let’s not even talk about my growing mountain of dirty laundry.) You’re thinking your to-do list is too long already. You’re thinking about carpools and demanding clients, dinner parties and inventory, and you’re thinking you don’t have the financial resources to invest in PR.
I’d say you’re right. Building a memorable brand that gets noticed does take time and effort. But, if spending thousands of dollars a month on a PR firm is out of your ballpark, then learning how to be your own best publicist is the solution for you. And here’s the best part: it will be more effective, more genuine and more rewarding!
Your entrepreneurial spirit combined with my PR know-how? It’s going to be a fantastic combination, my friend. And I can’t wait to get started!
*Ready to dive in? Just enter your email below and I’ll let you know when the next Amplify session begins… plus I’ll deliver some business love notes to your inbox along the way. In the meantime, I’d love to hear from you! Send me a message and say hello — share your business or ambitions and let me know how I can help.
*Not ready to become the media expert in your industry just yet? Not a problem. I’m here for you when you need me. In the meantime, check out some of my free resources or visit my blog where I share thoughts on life, motherhood & business.
Emily Richett is the founder and owner of Richett Media, a public relations firm based in Grand Rapids, Michigan. The firm serves a growing, selective list of local and national clients. As an on-air host and spokesperson, Emily’s work has been featured on television and radio stations throughout the U.S., representing major brands such as Wal-Mart and DaimlerChrysler.
Before starting Richett Media in 2013, Emily was a TV news reporter who championed small businesses and nonprofits, sharing more than 6,000 positive news stories about great people doing amazing things.
In 2016, Emily started offering her infectious energy and hard-earned PR savvy to entrepreneurs and personal brands everywhere, with a personalized, online coaching and training service that teaches small business owners how to become their own best publicist.
Emily holds a degree in public relations and broadcast journalism from Western Michigan University and a certificate in plant-based nutrition from Cornell University. Her biggest loves are her husband and their two girls, Jane and Josephine. She believes tacos, a glass of wine and hard laughter with a good friend can cure just about anything.