ABOUT ‹ Emily Richett

Hi, friend! I’m so glad you’re here.

I’m Emily Richett, a former TV news reporter turned publicist and agency owner who’s passionate about helping entrepreneurs like you succeed.

As a former TV news reporter, I got to shine a light on incredible people doing interesting things. I interviewed literally thousands of people with a microphone in my hand, from small business owners to celebrities to political leaders to CEOs of Fortune 500 companies. Over the years, my work has been featured on television and radio stations across the country and I’ve had opportunities to work with some major brands.

In 2013, I left a job I loved and took a big risk to do something even more rewarding: I started my own PR firm from scratch. And it wasn’t easy- I quickly realized that large PR firms had something I didn’t: budgets, teams, and resources like media databases. So I had to figure out how to get my clients results and press without any of those expensive tools and resources.

Fast forward, today I do have the benefit of an office, a team, and those resources that help us get our clients results faster – but we still leverage the same scrappy and effective strategies I founded the agency on and I help entrepreneurs like you to do the same.

If you want to position yourself as a leader or to have your products and services standout in its industry, I’m the publicist to help you do it.

I believe you have a unique set of skills and talents to share with the world. You don’t have to run a large business or have a thousand clients to make an impact. Every entrepreneur has a story to tell. You have a story to tell. You just need to learn how to tell it in a compelling way that generates excitement, garners media attention and makes you stand out in your industry.

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Sound good? Then you’ve come to the right place. I love sharing my expertise with business owners like you. I created a six-week course, Amplify, specifically for entrepreneurs who wanted to get major visibility without the agency price tag. I take everything I’ve learned about the power of media and I teach people like you how to brand yourself with intention, increase your social presence, and become the media’s go-to expert in your industry.

I know what you’re thinking: “But Emily, PR is expensive and it takes time – and I’m too busy running my business!” (…and probably managing a happy household, juggling busy schedules, and hopefully, making lots of time to celebrate the daily joys along the way. I get it – I’m there too and I understand your hustle.)

I’d say you’re right. Building a memorable brand that gets noticed does take time and effort. But, if spending thousands of dollars a month on a PR firm is out of your ballpark, then learning how to be your own best publicist is the solution for you. And here’s the best part: it will be more effective, more genuine and more rewarding!

Your entrepreneurial spirit combined with my PR know-how? It’s going to be a fantastic combination, my friend. And I can’t wait to get started!

*Ready to dive in? Just enter your email below and I’ll let you know when the next Amplify session begins… plus I’ll deliver some business love notes to your inbox along the way. In the meantime, I’d love to hear from you! Send me a message and say hello — share your business or ambitions and let me know how I can help.

*Not ready to become the media expert in your industry just yet? Not a problem. I’m here for you when you need me. In the meantime, check out some of my free resources or visit my blog where I share thoughts on life, motherhood & business.

And let’s connect on Instagram (warning: lots of baby thigh rolls & adorableness of daily life here) and Facebook (where I mostly talk biz).


Official Bio

Emily Richett is the founder and owner of HAPPY PR, a public relations and marketing firm based in Grand Rapids, Michigan. The firm serves some of the fastest growing businesses in the health/wellness, food/beverage, retail, and entrepreneurship sectors. As an on-air host and spokesperson, Emily’s work has been featured on television and radio stations throughout the U.S., representing leading brands such as Wal-Mart, Clickfunnels, and DaimlerChrysler. She frequently contributes to publications like Entrepreneur Magazine, INC.com, ABC 13, FOX 17, and more.

Before founding HAPPY PR (formerly Richett Media) in 2013, Emily was a TV news reporter who championed small businesses and nonprofits, sharing more than 6,000 positive news stories about great people doing amazing things.

In 2016, Emily started offering her infectious energy and hard-earned PR savvy to entrepreneurs and personal brands everywhere, with a personalized, online coaching and training service that teaches small business owners how to become their own best publicist.

Emily holds a degree in public relations and broadcast journalism from Western Michigan University and a certificate in plant-based nutrition from Cornell University. She lives with her husband and two daughters, Jane and Josephine. She regularly shares insights and musing about life juggling motherhood and entrepreneurship on Instagram (@emilyrichett) and her blog at emilyrichett.com