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A few years ago I shared about a trip I took to New York City to kick off the launch of my video series with Entrepreneur. Now I’m resharing the blog I wrote about the trip and my tips for leveraging opportunities. These tips are for any entrepreneur interested in thought leadership. If you’re not […]
As you’re planning your marketing and content strategies for the new year, video and audio continue to grow faster than ever, especially after this year where most people are now leveraging zoom, podcasts, and video conferencing than ever before. At my PR agency, HAPPY PR, our clients have shifted to doing zoom media interviews instead […]
An expensive publicist. New business cards. A fancy designer dress. All fun but not at all necessary for rocking your first media interviews. Or for winning at business in general. Most of these things are actually just distractions that we tell ourselves we need in order to accomplish something… and all it really does is […]
In this episode, I’m talking about a topic that can make many people uncomfortable- death. For thousands of years, reflecting on our own mortality and inevitable outcome has been used by philosophers and people of all kinds to be better, to do better, and to make the most of this short life. This week I […]
Everyone likes getting media coverage. But before you get in front of the mic, there are a few things you need to have in place first, in order to ensure you’re getting a good return on your PR investment. I put together a video sharing the top 3 things you need before getting press (hint: […]
*A version of this post is published on Elephant Journal. I would be so grateful if you gave it a read & comment if it resonates with you! My dad would have turned 60-years-old today. It’s fitting this milestone falls on Labor Day. He was the hardest worker I’ve ever known. Before retiring early due to disability, he put in […]
So you’ve crafted your elevator pitch, and you’re ready to pitch your business or idea for a local TV story. I have more tips in my publicity guide and a thorough pitching section in my PR course, but here are a few quick tips to get you started! 1- Keep your subject line short & […]
Fighting Back Against Parent Bully Mobs In this episode, I’m opening up about an increasing problem I’ve been seeing play out in my community and those across the country. It’s the evergrowing “parent mobs” – groups of parents who have thrown kindness and tolerance out of the window and replaced them with anger and divisiveness. […]
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