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Today I’m sharing the first video I published on my Entrepreneur column! This interview with Lewis Howes kicked off the first of many interviews with successful and inspiring entrepreneurs. He is truly authentic and opens up about not only his massive success, but real, raw failures and his mental strategies for overcoming them. So many […]
Today I’m sharing the first video I published on my Entrepreneur column! This interview with Lewis Howes kicked off the first of many interviews with successful and inspiring entrepreneurs. He is truly authentic and opens up about not only his massive success, but real, raw failures and his mental strategies for overcoming them. So many […]
A few years ago I shared about a trip I took to New York City to kick off the launch of my video series with Entrepreneur. Now I’m resharing the blog I wrote about the trip and my tips for leveraging opportunities. These tips are for any entrepreneur interested in thought leadership. If you’re not […]
As you’re planning your marketing and content strategies for the new year, video and audio continue to grow faster than ever, especially after this year where most people are now leveraging zoom, podcasts, and video conferencing than ever before. At my PR agency, HAPPY PR, our clients have shifted to doing zoom media interviews instead […]
An expensive publicist. New business cards. A fancy designer dress. All fun but not at all necessary for rocking your first media interviews. Or for winning at business in general. Most of these things are actually just distractions that we tell ourselves we need in order to accomplish something… and all it really does is […]
I see this all the time with small business owners. From past students in my AMPLIFY PR course to clients of my PR agency, I’ve seen business owners excited for media coverage but reluctant to get in front of the camera or microphone. The truth is, to really amplify your business, you have to be […]
Everyone likes getting media coverage. But before you get in front of the mic, there are a few things you need to have in place first, in order to ensure you’re getting a good return on your PR investment. I put together a video sharing the top 3 things you need before getting press (hint: […]
So you’ve crafted your elevator pitch, and you’re ready to pitch your business or idea for a local TV story. I have more tips in my publicity guide and a thorough pitching section in my PR course, but here are a few quick tips to get you started! 1- Keep your subject line short & […]
If you’ve seen my free Publicity Guide, you might be surprised or even disappointed that I don’t dive right in with advice on the glamorous tasks like pitching and on-camera interviewing tips. That’s because if you don’t lay a strong foundation in your pitch with your purpose, nothing else is going to be effective. Pitching […]
When I first started discovering online entrepreneurs who would share tips and tricks via an email newsletter (often sharing some really big incentive when you initially subscribe), I couldn’t get enough. Weekly recipes from my favorite cookbook author? Sign me up! Social media tips from the latest popular marketing guru? Count me in! Someone who […]
Note: This article originally appeared in Emily’s Inc.com column, Own It. You’re running a successful business, but you can’t seem to leverage enough time to scale it, let alone enjoy enough freedom away from it. Sound familiar? You’re not alone. While most articles will lead you to believe the key to having it all is […]
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